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TV SalesChats / Sales Management / Nov 8, 2017 / 1627 

#SalesChats Ep. 40: Sales Enablement with Melissa Madian

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Sales Enablement

What does it take to consistently bring members of a sales team to greater and greater heights of selling ability? That would be the subject of sales enablement–something that, to be cost-effective and profitable, every company should be engaged in. Join us and explore this vital topic with top sales enablement consultant Melissa Madian, along with hosts John Golden and Martha Neumeister.

Recorded on 9th November 2017 9am PST

Episode Questions

  1. What are the key components of a successful sales enablement program and how can companies use it to stay competitive?
  2. What is the long-term value of implementing a sales enablement program?
  3. How can you build internal consensus around your sales enablement initiative?

Our Guest

T. Melissa Madian

has spent the past 20 years in sales, customer experience, and developing corporate frameworks to make sales and customer success teams more effective. She is currently the Principal at TMM Enablement Services. She was one of the first people to pioneer the “sales enablement” role within an enterprise corporate structure, and loves seeing teams grow personally and professionally by leveraging the training and coaching she provides. She has successfully produced over 15 Sales Kick Offs and 50 Quarterly Business Review meetings, built world-class sales onboarding programs and created training academies for several SaaS companies.

Links › melissamadian.com | twitter.com | linkedin.com

Our Hosts

John Golden

John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories.” He recently published his second book “Social Upheaval: How to Win at Social Selling.” A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.

Martha Neumeister

Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.

About SalesChats

SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.

SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.

About Author

T. Melissa Madian has spent 20 years in sales, customer experience, and developing corporate frameworks to make sales and customer success teams more effective. She is Principal at TMM Enablement Services. Pioneer of “sales enablement” role within an enterprise corporate structure.

Comments (1)
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