#SalesChats: Episode 30
Referrals can be the most valuable leads a sales team gets–yet for whatever reason far too many salespeople never ask for them. If you can get your referral machine up and running, it can mean a very sustainable and highly cost-effective part of your lead strategy.
What can it mean for your sales force to build up a referral machine, and how is it done? Find out! America’s top referral expert Joanne Black, talks to our hosts John Golden and Martha Neumeister, in this exciting SalesChat!
- What makes referral selling more effective than other Sales Strategies?
- What are the first steps to build referral selling?
- How #salespeople can grow great referrals to achieve long-term success?
is America’s leading authority on referral selling— the only business-development strategy proven to convert prospects into clients more than 50 percent of the time. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners transform the way they work. An engaging speaker and author of bestsellers No More Cold Calling and Pick Up the Damn Phone!, she shows readers how to leverage the power of referrals.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.