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eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM
e-books / Sales Management / Feb 20, 2017 / Posted by John Golden / 1528 

eBook: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM

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Right On Interactive is helping companies use Customer Lifecycle Marketing strategies by surfacing their “best-fit” customers.

Surface and Cultivate their Best-Fit Customers

Are you curious about the trending topic of Customer Lifecycle Marketing, and how it could help you grow your business?

Right On Interactive’s ebook, Lifecycle Marketing 101: What Every B2B Marketer Needs to Know about CLM, will answer all your questions.

What Is Customer Lifecycle Marketing?

Lifecycle marketing has replaced the traditional approach to marketing tactics and offers a new strategy that yields better results. It’s about conducting more engaged relationships. Lifecycle marketing methodology focuses on the individual person (or company, depending on your business model) and the entire arc of their journey with your brand. By understanding where a person is in their “lifecycle” dictates how your team communicates with that contact or company — along with who on the team is best suited to respond at each stage, and how often they reach out. These are all important factors in driving engagement, which is the most valuable metric your business can measure.

Right On Interactive is helping companies surface and cultivate their best-fit customers. How? By enabling them to move seamlessly through each phase of the lifecycle, finding the right content or connection they seek along the way.

Here are two facts that might surprise you:

It’s 6-7x more costly to attract a new customer than it is to retain an existing customer (White House Office of Consumer Affairs), yet only 8% of companies using marketing automation use it to nurture their existing customers (SiriusDecisions).

What You’ll Learn

This practical, tactical guide is designed for B2B marketers, senior executives, sales enablement professionals, and those looking for practical advice on using Customer Lifecycle Marketing to take their business to the next level.

You will find:

The essential elements to create a Customer Lifetime Marketing strategy
10 things to discuss with your team before you start building
The tactics and strategies to help you move prospects and customers through each stage of the journey with your brand
Your customers are your #1 asset. Download this free ebook now and learn how to grow your business through engaged relationships with your prospects AND customers.

About Author

John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories." He recently published his second book "Social Upheaval: How to Win at Social Selling." A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.