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How to Generate Sales Leads at Trade Shows
Sales Management / Nov 28, 2016 / Posted by John Golden / 1158 

How to Generate Sales Leads at Trade Shows

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The secret to a successful trade show or exhibition is to know exactly what you want to achieve.

Lead Generation Techniques

Lead generation is the act of stimulating interest amongst your target audience for a particular product or service you are selling. Trade shows, exhibitions or conferences are places you can collect a pool of contact details of people who are potentially interested in your product. Learn how to effectively generate business leads at trade shows:

Lead Generation

About Author

John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories." He recently published his second book "Social Upheaval: How to Win at Social Selling." A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.

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