What is an account-based revenue strategy? Companies go to market different ways. For companies engaging in enterprise sales–big deals–they’ve had to reinvent themselves to get past the huge wall that buyers have put up. Account-based marketing has been around for some time, but as sales consultant and author of The Sales Development Playbook Trish Bertuzzi tells us, it’s not just about marketing to big accounts, it’s also about selling. Account-based revenue helps companies take the bigger picture into account. Hosted by John Golden.
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