Sales POP - Purveyors of Propserity
TV Sales Expert Insights Series / Leadership / Mar 5, 2018 / Posted by Andrew Grant / 906 

Injecting Culture and Creativity into Business

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  • What underlies every company, country or even family?
  • What underlies a vision, mission and values?
  • What underlies how any individual, company makes decisions and moves forward?
  • What dictates whether or not a company will
    • put money over people?
    • put brand value over reputation?
    • make decisions from a perspective of integrity, or not?

The word “culture” gets thrown around a lot, and companies discuss culture at length. What does it really mean to inject culture into a company? Does it simply mean deciding on a radical fashion trend for all employees?

In his book The Innovation Race: How to change a culture to change the game Andrew Grant takes a much more profound look at culture and how it actually drives success. Underlying every group, whether its a company, a country, or even a family, there is a culture. It a glue that holds that group together; a set of values, written or unwritten, that people will adhere to.

We often hear of a company having a vision, a mission and values, but beneath all of these is culture . You can examine any country, company or individual group and see a bell curve of patterns that dictates how that group makes decisions and moves forward—and that bell curve is the culture.

Hosted by John Golden.

About Our Guest

Andrew Grant is a founder and director of Tirian International Consultancy, and best-selling author of the breakthrough new book The Innovation Race. He is a greatly experienced, humorous, and highly rated presenter and facilitator.

About our Host:

John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.

Pipeliner CRM empowers companies to sell with full creativity. Download a free trial now.

About Author

Andrew Grant is a founder and director of Tirian International Consultancy, and best-selling author of the breakthrough new book The Innovation Race. He is a greatly experienced, humorous, and highly rated presenter and facilitator.

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