Employee advocacy sounds like something that should just happen, doesn’t it? All employees should talk up their companies. Unfortunately this isn’t the case, though, for many different reasons. Sales consultant and expert Samantha Stone, author of Unleash Possible, reveals the results of a recent in-depth study that goes into precisely why employee advocacy doesn’t happen ... Play video
Samantha Stone helps unleash the possible in organizations with complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach. She has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies.
Author's Publications on Amazon
A sales person’s job is to promote the company, so we often take for granted they are excellent employee advocates not only in one to one customer discussions, but across their social networks. Unfortunately, data shows us this isn’t always the case. In fact, aside from product specific information sales employees often lag behind other ... Read More
All too often Sales and Marketing live in entirely different universes. They point fingers at each other and even blame each other for the other’s lack of success. In today’s highly competitive commercial landscape, though, especially on lightning-fast digital platforms, Sales and Marketing really need to work together as a team–for after all they are ... Play video