Statistics show that sales training is not nearly as effective as the goals set for it, or as it certainly should be. In fact one statistic says that 50 percent of sales managers state that if training were eliminated altogether, it would have no impact on their sales team.
- Sales training tends to be event-based—one class or series of classes and it’s over. The problems arise after the training is over, and there is little to no follow up. This is the part of training that is often overlooked.
- Any kind of training, be it online training or event-based training, is simply delivery of content. It rarely if ever results in behavior change. If anything is going to happen, true development is required.
Join sales leadership consultant and world-renowned speaker Jane Gentry and our host John Golden as we explore this crucial subject that affects every company’s bottom line.
About Our Guest
Jane Gentry leverages 25 years of experience with Fortune 500 clients to help mid-market companies grow revenue by solving key sales issues like: process, client engagement, leadership, relationship management and hiring. She speaks worldwide on topics about sales growth and leadership.
About Our Host
John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM.
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