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TV SalesChats / Sales Management / Jun 3, 2015 / 683 

#SalesChats Ep. 11: The Importance of Context in Sales Content Creation with Jeff Zelaya

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The Importance of Context in Content Creation with Jeff Zelaya

If content is king? Who’s the queen? And more importantly – who’s the heir? Social selling expert Jeff Zelaya breaks down the why, how, and where of content personalization and how you can improve your sales efforts with content marketing.

It’s as simple as Content + Context = Credibility, Jeff’s equation for sales success.

Jeff offers other solid advice, including

  • Be a resource,
  • Address the client’s challenges & pain points,
  • Be honest about what you can solve and what you can’t, and
  • Ask questions

Q1: If content is king – who is the queen?
Q2: How can a business streamline personalization across all communication channels?
Q3: If content is king – who is heir to the throne? #SalesChats

***The SalesChats Super-Charged Sales Tip: Name one of your daily secrets to getting in the right Mindset for Success?

About Author

Jeff Zelaya is the Senior Account Manager at Triblio and is passionate about helping businesses increase their ROI from their content marketing and social selling efforts. You can follow more of his social selling blog posts on the Triblio Blog.

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