The SPIN Selling process was developed following the careful observation of 35,000 sales calls carried out by experienced, professional sales experts. Here is an instant tutorial on SPIN Selling, and why the questions matter.
John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories." He recently published his second book "Social Upheaval: How to Win at Social Selling." A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.