In this episode, United Sales Resources President Matt McDarby shares a surprising secret on what shapes buyers’ perceptions of value–based on his landmark two month survey of 799 executives. We know trust is a driving factor for sales success. But what else affects business results? What can a sales leader do to operationalize value creation?
#SalesChats Ep. 5: New Value Drivers For 2015 and Beyond
President at United Sales Resources,a sales management coaching and advisory firm, author of The Cadence of Excellence: Key Habits of Effective Sales Managers and dozens of white papers and advisory briefs on sales; has helped his clients win hundreds of millions of dollars in new business.