In this episode, United Sales Resources President Matt McDarby shares a surprising secret on what shapes buyers’ perceptions of value–based on his landmark two month survey of 799 executives. We know trust is a driving factor for sales success. But what else affects business results? What can a sales leader do to operationalize value creation?
#SalesChats #5: New Value Drivers For 2015 and Beyond
Matt is the President at United Sales Resources, a sales leadership coaching and advisory firm. He is the co-author of the “Managing A Social Sales Team” ebook (along with Pipeliner CRM's Chief Strategy Officer, John Golden) as well as many other white papers and research briefs on professional sales. Over his twenty-year sales career, Matt has personally won and coached others to win hundreds of millions of dollars in new business.
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