In this episode, United Sales Resources President Matt McDarby shares a surprising secret on what shapes buyers’ perceptions of value–based on his landmark two month survey of 799 executives. We know trust is a driving factor for sales success. But what else affects business results? What can a sales leader do to operationalize value creation?
#SalesChats Ep. 5: New Value Drivers For 2015 and Beyond
Matt is founder of United Sales Resources and Managing Director at Specialized Sales System, a sales performance company focused on sales management coaching and specialized sales system development. He is the author of The Cadence of Excellence and many sales white papers and advisory briefs.
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