If you want to make an impression with prospects and deliver sales presentations with impact, you’re going to have to do A LOT more than repeat researched numbers! Today, it’s extremely important to make an emotional connection with the PEOPLE in the room. But the good news is that there is a science to this artful presentation style – it’s called “Modern Storytelling.”
The presentation style meeting is what has been done for many years but no longer works in the modern marketplace. Science has proven that personal stories are what people remember and what moves them in a presentation. The concept of Modern Storytelling is about having a conversation with your audience and putting their needs ahead of your own. It’s a technique that, when applied, creates a more engaging and successful dialogue which will yield better results.
Pipeliner CRM allows the saving and instant access to sales best practices throughout the pipeline. Get your free trial of Pipeliner CRM now.
Comments (2)
Awesome post. Seth Godin says “The future of publishing is about having connections to readers and the knowledge of what those readers want.” I think this very much applies to sales too. But how do you balance the need for brevity in today’s sales climate with targeted storytelling?
GREAT PUBLISHING