Educating prospects, customers, and industry influencers about the areas of promise for your business is an ongoing struggle. Is the (oft-forgotten) good ol’ weekly email newsletter the answer?
Well-known B2B lead generation specialist and entrepreneur advocate Edward van der Kleijn joins SalesChats to deftly dispel content marketing myths. The truth: email newsletters are still one of the most effective ways to engage and educate prospects and customers alike.
Watch this episode and you’ll learn why you need an email newsletter, how to easily curate content for it, and what else you could be doing to stay top of mind with valuable contacts.
Q1: Where in the sales cycle does a newsletter fit in?
Q2: Where should newsletter content be sourced from?
Q3: Who wants to receive a newsletter these days?
***The SalesChats Super-Charged Sales Tip: Name one of your daily secrets to getting in the right Mindset for Success?