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TV SalesChats / Sales Management / Jun 7, 2017 / 3114 

#SalesChats Ep. 28: Executive Engagement w/ Lisa Magnuson

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Why is executive engagement vital to salespeople? Simple: It’s the executives in a prospect company that will, in the end, make or break your sale. That CEO, that VP IT, or other executive that may or may not be the contact you are speaking with–but who is vital to closing your opportunity.

Our hosts and corporate strategic sales expert Lisa Magnuson discussed how champion salespeople engage executives and cultivate long-lasting relationships with them. Watch the recording and learn some great strategies to engage with Executives!

Episode Question

  1. What makes salespeople invaluable to executives?
  2. Is strategic planning important to develop and maintain executive relationships? Why?
  3. What is the most proven technique to cultivate executive relationships?

Our Guest

Lisa Magnuson

is an expert in corporate strategic sales and TOP Line Account™ revenue building. As a respected sales consultant and author, Lisa works with clients to build successful strategic sales programs that drive revenue from large new accounts and enable growth from existing high value customers. Learn more at Top Line Sales.

Links › toplinesales.com | twitter.com | linkedin.com

Our Hosts

John Golden

John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories.” He recently published his second book “Social Upheaval: How to Win at Social Selling.” A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.

Martha Neumeister

Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.

About SalesChats

SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.

SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.

About Author

Lisa Magnuson is an expert in corporate strategic sales and TOP Line Account™ revenue building. As a respected sales consultant and author, Lisa works with clients to build successful strategic sales programs that drive revenue from large new accounts and enable growth from existing high value customers. Learn more at Top Line Sales.

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