- How is it possible to stand out with cold email?
- What are the vital factors that contribute to effective cold email?
- In a cold email, what should 80 to 90 percent of the message be about?
- What will actually intrigue the recipient of a cold email?
Sales teams really struggle with cold email prospecting today, especially since email has experienced such an explosion in the last 10 or 15 years. How is it possible to stand out with a cold email? According to marketing coach and consultant Arvell Craig, technology development now allows for much stronger email intelligence.
Other factors really count, too, such as research, being human and being more transparent. When doing cold email, if you approach the person more personal and more transparent, that’s going to get attention. Arvell himself likes to communicate through emails in such a way that 80 to 90 percent of the content is all about the other person. It makes the sales cycle a bit longer because the salesperson isn’t jumping right into, “Hey! Wanna buy my product?” The idea is to have a conversation around the other person first–something that is going to intrigue them. If you’ve done your research well, you know what the person wants. Begin your conversation with how your product can benefit them, so your conversation is all around them.
About our Guest
Arvell Craig is a marketing coach, working with clients for the improvement of marketing and sales. He partners with business owners to leverage strength in generating more sales. He specializes as a keynote speaker, workshop facilitator, in digital marketing, and marketing automation.
John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM.
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