Are you tired of talking to people without any decision-making power? Wouldn’t you rather walk straight into the corner office and speak with the person who’s actually in charge? Of course you would. So why is your sales outreach still cold?
It’s tiresome reading about how to get past the gatekeeper with duplicitous tactics — which are a waste of your time. And who has time to waste?
So what’s the fastest way to gain entrance into the C-suite? When you receive referral introductions from people your prospects know and trust, they (and their gatekeepers) will happily take your sales call.