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Sales Management / Feb 28, 2017 / Posted by Joanne Black / 723 

Sales: 4 Ways to Get Past Gatekeepers

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Are you tired of talking to people without any decision-making power? Wouldn’t you rather walk straight into the corner office and speak with the person who’s actually in charge? Of course you would. So why is your sales outreach still cold?

It’s tiresome reading about how to get past the gatekeeper with duplicitous tactics — which are a waste of your time. And who has time to waste?

So what’s the fastest way to gain entrance into the C-suite? When you receive referral introductions from people your prospects know and trust, they (and their gatekeepers) will happily take your sales call.

About Author

Joanne Black is America’s leading authority on referral selling— the only business-development strategy proven to convert prospects into clients more than 50 percent of the time. As the founder of No More Cold Calling, Joanne helps salespeople, sales teams, and business owners transform the way they work. An engaging speaker and author of bestsellers No More Cold Calling and Pick Up the Damn Phone!, she shows readers how to leverage the power of referrals.

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