Maribeth Kuzmeski, marketing strategist, best-selling author and president of Red Zone Marketing, makes a very interesting proposition: what if marketing personnel were compensated for sales just as salespeople are? It would certainly go a long way to solving today’s issues of sales and marketing alignment, and could certainly lead to materials that really assist salespeople in closing more sales. Hosted by John Golden.
What if Marketers Were Incentivized Like Salespeople?
Maribeth is president of Red Zone Marketing, focusing with clients on marketing, recruiting, and business growth. She is a bestselling author and top-rated international keynote speaker. She is a regular media contributor to Fox News, USA Today, The New York Times, Wall Street Journal, and Forbes.