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TV Experts / Sales & Marketing Alignment / Nov 14, 2017 / Posted by Dan McDade / 239 

The Truth About Leads


Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales is still complaining about lead quality, and many marketers are looking for a one-step lead solution. Sales and Marketing need to be focused on a common goal–and in the end it all comes back to leads. Join host John Golden as he breaks the subject down with lead generation expert and author of The Truth About Leads, Dan McDade.

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About Author

Dan McDade is founder and CEO of PointClear, a lead generation, qualification and nurturing company that helps B2B companies with complex sales processes drive revenue. Dan is the author of the award-winning outbound sales and marketing blog, ViewPoint.

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