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TV Experts / Sales & Marketing Alignment / Nov 13, 2017 / Posted by Matt Heinz / 544 

The Crucial Difference of Sales and Marketing Alignment

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November is Sales & Marketing Alignment month on SalesPOP! In this interview with Matt Heinz, prolific author and president and founder of Heinz Marketing, we explore the situation that exists in many companies: sales and marketing are in entirely different planes with different objectives. To truly achieve revenue objectives, a level of sales-marketing alignment and cultural change must occur. Hosted by John Golden.

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About Author

Matt's career has focused on delivering measurable results for his employers and clients in greater sales, revenue growth, product success and customer loyalty. Heinz Marketing, helps clients focus their business on market and customer opportunities, execute a plan to scale revenue and growth.