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Snapshots Slideshows / Sales & Marketing Alignment / Nov 28, 2017 / Posted by Mike Bosworth / 4887

Sales and Marketing Integration = Agreement

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Mike Bosworth recently had an “a-ha” moment when discussing the subject of integrating sales and tactical marketing (tactical marketing: creating demand for today’s products and services TODAY.)

Virtually every customer Mike has had over the years seems to struggle with getting these two silos to sing from the same hymnal. Then it hit him: the word “integrate” is much of the problem.

What if we change the word “integrate” to “agreement”?

About Author

Mike Bosworth was the original creator of the Solution Selling framework in the 80’s. In 2013 Mike he founded Mike Bosworth Leadership and the Story Seekers® Customer Hero Workshops. He provides keynote speeches, workshops and executive coaching.

Author's Publications on Amazon

"CustomerCentric Selling" teaches and reinforces key tactics that will make the most of your organization’s resources.
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``Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''Jeffrey M. Fisher, Vice President, Symix Computer Systems.
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Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers―purely a…
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