We see this everywhere. When many people come out of college, their first job is usually some kind of sales. Yet few of them take sales courses, and comparatively few colleges even offer sales courses.
Such career opportunities aren’t communicated at high schools, nor in college advising offices. In fact:
- Only 138 schools that teach sales in some way.
- 75 of those schools only offer one sales course.
- There are 26 sales centers.
- There are only 13 schools with 6 or more sales courses associated with them.
Specialty careers such as B2B sales, consumer packaged good sales or category management aren’t communicated to students early enough for them to choose their career tracks, and there aren’t enough schools teaching students.
All of this is reflected in the fact that a high percentage of salespeople fail because they haven’t been taught those requisite skills. Perhaps even more importantly, they don’t have the right attitudinal mindset because they’ve taken a job, always looking for a better one, instead of choosing a career path.
Join host John Golden as he explores this important topic with Daniel Strunk, Co-Founder and Executive in Residence of DePaul University Center for Sales Leadership.
About Our Guest
Daniel P. Strunk has over 40 years’ experience in top executive positions in sales, marketing, consulting and technology. Currently he’s Managing Director of The Center for Sales Leadership at DePaul University in Chicago, and textbook author of Principles of Category Management and Sales Strategy & Technology.
About Our Host
John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM.
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