Selling Value Over Price
#SalesChats: Episode 38
In order to raise your sales message above the noise in today’s sales landscape, it takes a lot more than promoting a good price–it takes the precise promotion of the value you bring to the table. Join our hosts John Golden and Martha Neumeister as they explore this vital topic with sales consultant and author Maura Schreier-Fleming.
Recorded on 19th October 2017 9am PST
- What is value selling and what does it involve?
- What are the most common value selling obstacles for salespeople?
- What exactly does a salesperson need to do to become a value driving sales star?
is president of Best@Selling (www.BestatSelling.com) which was started in 1997. She works with business and sales professionals to increase productivity and sales. She is the author of Real-World Selling for Out-of-this-World Results, Monday Morning Sales Tips and writes several business columns including “Customer Connections” for the Dallas, Austin and Houston Business Journals. Maura developed and delivers the Master Selling program for the Small Business Development Center in North Texas. Maura has been quoted in the New York Times, Selling Power and Entrepreneur. She was a sales coach for Allbusiness.com and wrote their Women in Business blog. Her clients include UPS, Fujitsu, the Houston Texans, Fannie Mae, Conoco and Chevron. She was Mobil Oil’s first female lubrication engineer in the U.S. and sold over $9 million of products her final year with Chevron. Maura has her M. S. from Georgia Institute of Technology and a B.S. from Cornell University. She took two semesters of auto mechanics classes from DeKalb Tech.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.