Make Your Clients Your Marketing Team
#SalesChats: Episode 48
For any company, marketing is constant work: regular tweaking of messaging and channels, and consistent attention to detail. But if your sales team plays it right, they can help make your client base a strong arm of your marketing team–for word-of-mouth is the most powerful promotion there is, and there is nothing like actual third-party endorsements of your product or service. Join hosts John Golden and Martha Neumeister as they explore this vital topic with sales expert and thought leader Tanya Pluckrose.
Recorded on 5th October 2017 9am PST
- What is a 6 Star client?
- What key areas should sales concentrate on in creating a 6-star client?
- How do you implement a new sales strategy called an ‘exceptional client experience’ into your company and its culture?
is an expert and thought leader on the subject of attracting and retaining high value clientele. Over the past 20 years she has lead teams for Qantas Airways that addressed the needs of more than 1.3 million diverse VIP customers, while safely managing the-state-of-the-art aircrafts, including the A380, valued in excess of US$375 million. In her private consultancy business, she helps companies create systems that attract and retain high value clients.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.