How Sales Can Become More of a Strategic Weapon
It takes a lot more than a hatful of tricks to sell today–it takes a clever, thought-through strategic approach. What does that really mean? Join blogger, content marketer, educator, coach, adviser and author Roy Osing as he clues us in from his 33-year-plus leadership experience. Hosted by John Golden and Martha Neumeister.
Recorded on 8th March 2018 9am PST
- Sales as a strategic weapon. What’s it all about?
- What specific actions should salespeople prioritize and execute to make selling the ultimate strategic weapon?
- What are the biggest challenges salespeople face when trying to put their sales game to a higher strategic level?
Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service. He is a blogger, content marketer, educator, coach, adviser and the author of Be Different or Be Dead.
John is the Amazon Best Selling Author of “Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories.” He recently published his second book “Social Upheaval: How to Win at Social Selling.” A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO at Pipeliner CRM.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.