How Sales Can Become More of a Strategic Weapon
#SalesChats: Episode 48
It takes a lot more than a hatful of tricks to sell today–it takes a clever, thought-through strategic approach. What does that really mean? Join blogger, content marketer, educator, coach, adviser and author Roy Osing as he clues us in from his 33-year-plus leadership experience. Hosted by John Golden and Martha Neumeister.
Recorded on 8th March 2018 9am PST
- Sales as a strategic weapon. What’s it all about?
- What specific actions should salespeople prioritize and execute to make selling the ultimate strategic weapon?
- What are the biggest challenges salespeople face when trying to put their sales game to a higher strategic level?
Roy Osing is a former President and CMO with over 33 years of leadership experience covering all the major business functions including business strategy, marketing, sales, customer service. He is a blogger, content marketer, educator, coach, adviser and the author of Be Different or Be Dead.
John is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling. A globally acknowledged Sales & Marketing thought leader, speaker, and strategist. He is CSMO at Pipeliner CRM. In his spare time, John is an avid Martial Artist.
Martha is social media strategist, responsible for all social media platforms of Pipeliner CRM. She is a communication expert with social media affinity, which she has been focusing on throughout her professional career. She has a bachelor´s degree in Entrepreneurship & Management and a master´s degree in Online Marketing which supports her in her career as Social Media Strategist.
SalesChats is a fast-paced (no more than 30 minutes) multi-media series that provides leading strategies, tactics and thinking for sales professionals worldwide. It can be found on Twitter (#SalesChats), as a live Google+ Hangout, and as a podcast available on iTunes, SoundCloud and right here on SalesPOP! If you think you would make a great guest for #SalesChats, please contact co-host Martha Neumeister.
SalesChats is co-hosted by John Golden, CSO Pipeliner CRM, and Martha Neumeister, Social Media Strategist Pipeliner CRM.