It’s that time of year–companies are planning expensive and extensive sales kick-off meetings. There is a huge amount of data that companies try to pack into these meetings:
- New products and services
- New technology
- Product and feature training
- Marketing messaging
- Selling skills
- (Not to mention some heavy late-night parties)
Now here’s a key question: What is the salesperson who attended this meeting doing nine or ten months later? Is any of the data learned at that kickoff meeting being used?
Unfortunately the return from these expensive events is not always so great. Just think back to last year’s sales kick-off meeting–do you even remember the major lessons and points?
Some important points to consider in planning a sales kick-off meeting:
- How do you make the primary messages memorable, so they’ll be applied throughout the year?
- How do you create ideas that have real staying power
- What kinds of follow-up should be accomplished?
You owe it to yourself and your company to find out how can you get better ROI from sales kick-off meetings. Join author and expert sales trainer Julie Hansen as she breaks it all down for us.
Hosted by John Golden.
About Our Guest
Julie Hansen helps salespeople craft and deliver presentations that engage and persuade today’s busy decision-makers. Julie is the author of Sales Presentations for Dummies and Act Like a Sales Pro! She is the founder of Performance Sales and Training, offering sales presentation workshops.
About Our Host
John Golden is the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories. He recently published his second book Social Upheaval: How to Win at Social Selling. A globally acknowledged thought leader, John has a passion for small to medium businesses. He is CSO and CMO at Pipeliner CRM.
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