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TV Experts / Sales Management / May 3, 2017 / 1114 

Craig Lowder author of “Smooth Selling Forever” talks Sales Strategy with John Golden


Craig Lowder, the founding member of the MainSpring Sales Group, is a seasoned business veteran with more than 30 years of experience in helping owners of small and mid-size businesses achieve their sales goals.

For the majority of his career, he has served in senior sales leadership and advisory roles. His expertise includes sales strategy development, sales channel management, sales operations and marketing. Craig’s experience spans a variety of B2B and B2C industries, such as retail, manufacturing, capital equipment, information technology, software, and business services. He has guided numerous business start-ups, helped return several companies to profitability, launched a number of new products, and orchestrated the acquisition and sale of several businesses.

About Author

Craig Lowder, author of Smooth Selling Forever, is a sales-effectiveness expert with a thirty-year track record of helping owners of small and mid-size companies achieve their sales goals. He is the president of MainSpring Sales Group, which assists businesses in need of a strategic sales leader on a part-time contract or project basis to develop and execute a sales strategy, develop sales process and performance management systems, and ensure sales execution. Lowder has worked with over fifty companies and increased first-year annual sales from 22 to 142 percent. He has worked for three Fortune 100 companies: Monsanto, Lucent, and CenturyLink. He speaks extensively on the topics “Smooth Selling Forever” and “Your Sales Should Run Like Clockwork” for many groups and associations such as Vistage International, which is the world’s largest CEO peer-to-peer association, and the Turnaround Management Association (TMA).

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