Sales POP - Purveyors of Propserity
Applying the AIDAS Theory to an ECommerce Website

Applying the AIDAS Theory to an ECommerce Website

Leadership / Oct 23, 2017 / Benjamin Powell

Readers of this blog may be well acquainted with the AIDAS theory of selling. In essence, a prospect goes through five definitive stages before they are happy with a product. AIDAS stands for Attention – Interest – Desire – Action – Satisfaction. An SDR should start with grabbing the prospect’s attention towards themselves or the ... Read More

Old Habits & Old Technology

Old Habits & Old Technology

Sales Management / Oct 19, 2017 / John Golden

Sometimes I wish I could pick David Meerman Scott’s brain on a daily basis because every time I speak with him he comes out with some outstanding pearls of wisdom. These simple yet extremely powerful insights have influenced my thinking on more than one occasion in the past. Some years back he was one of ... Read More

Protecting Your Sales Pipeline

Protecting Your Sales Pipeline

Leadership / Oct 18, 2017 / Caryn Kopp

A primary decision to be made by any business owner is how one of the company’s most valuable assets–its sales pipeline–can be protected. Future income rests squarely in the relationships that you and your team have built with customers and prospects. The close dates for those prospects are stretched out over time–some now, others in ... Read More

5 Retail Customer Service Tips to Grow Sales

5 Retail Customer Service Tips to Grow Sales

Sales Management / Oct 18, 2017 / Bella Williams

As an entrepreneur or sales manager, you may be doing everything by the book to ensure better sales. But you may be shocked to find that the sales figures do not match your expectations. In spite of robust campaigns and aggressive marketing, your products fail to generate high revenues. The problem may be with your ... Read More

Artificial Intelligence and the Future of Sales

Artificial Intelligence and the Future of Sales

For Sales Pros / Oct 17, 2017 / Nikolaus Kimla

While artificial intelligence has been predicted for many years, especially through science fiction movies and television, it is truly now coming to pass. We see it with Apple’s Siri and Alexa from Amazon. We witness it with the navigation systems we have in our cars. We see it in air traffic control, and in the ... Read More

7 Insanely Easy Ways to Actually Improve Sales Results

7 Insanely Easy Ways to Actually Improve Sales Results

For Sales Pros / Oct 16, 2017 / Roy Osing

Enhancing long term sales performance doesn’t happen by exclusively focusing on better selling techniques. And it doesn’t happen by simply reorganizing the sales organization to reallocate and better focus sales resources. The sales improvement journey begins with clearly defining the strategic role of sales and ends with designing and compensating for the specific behaviours salespeople ... Read More

Motivating Employees: Money Isn’t the Solution

Motivating Employees: Money Isn’t the Solution

Leadership / Oct 15, 2017 / Tony Alessandra

Many employers believe that money is the most effective motivator. The problem is that this method gets expensive and doesn’t work as well as positive, non‑monetary motivators. There are other positive motivators that excite many employees even more than money, such as recognition, prestige, achievement, sincere appreciation, pride in a job well done, a voice ... Read More

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