Panel Discussion: Marketing & Sales Alignment
Nov 28, 2017 / 10:00 am - 11:00 am
Since the beginning of modern business, Marketing and Sales have existed pretty much in separate silos. Yet they both have the same goal, although through different channels: to increase revenue and make the enterprise a great success. Today these 2 vital departments are still often at odds, much of the time in regard to leads: Marketing provides leads to sales. Sales says they’re not of high enough quality. Marketing says that Sales just isn’t closing them. But we can no longer afford to have them at odds–it is the age of Sales and Marketing Alignment.
Matt’s career has focused on delivering measurable results for his employers and clients in greater sales, revenue growth, product success and customer loyalty. Heinz Marketing, helps clients focus their business on market and customer opportunities, execute a plan to scale revenue and growth.
Samantha Stone helps unleash the possible in organizations with complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker and consultant. She has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies.
Joel Capperella helps companies get awareness, a bigger pipeline, faster revenue, and empowers sales enablement transformation. 20 years of strategic execution in enterprise software, SaaS and technical professional services. From juggernauts like SAP and Oracle, with new injections of cash.