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Snapshots Slideshows / Sales Management / Nov 24, 2016 / Posted by Nikolaus Kimla / 5478

What is CRM? CRM Coming Back from the Dead: CRM in the Digital Revolution

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It’s no secret, if you really examine the facts: in the past, CRM was a failure. It was this big, complex thing into which salespeople were forced to enter data. Unfortunately, sales reps, sales managers, and anyone else that needed data from CRM couldn’t quite get what they needed, either. What is CRM, and what should it be today?

Fast forward into today’s digital world which has impacted companies both from internal and external aspects. For any company to succeed, they need technology. Not just any technology, though–they need the right technology.

In CRM Coming Back from the Dead, based on the ebook by the same name, you will learn how CRM must now catch up to today’s digital revolution; it’s more of a necessity than ever. It’s also a much different kind of CRM required today than in the past. It’s the CRM to carry us into an ever-changing future, with a whole new set of qualities.

In today’s global economy, customers are quite literally everywhere. Businesses are continually becoming more decentralized and more people are working remotely–which means that employees, too, are quite literally everywhere (this is actually the case with Pipeliner).

CRM Has Failed in the Past. Will It Now Succeed?

If we go back some 25 years to CRM’s original development and move forward to fairly recently, we can certainly see that the first iteration of CRM applications has been a failure. They have been expensive, difficult and costly to onboard into a company, and then costly to continually administrate. Now in its new incarnation, will CRM finally succeed?

What Should a CRM Really Be Today?

CRM users have complained for years about the amount of data entry required. This is especially true of salespeople, who then do not obtain any real assistance back from the CRM solution. What should CRM be doing for a company?

Here’s What We’re Doing About It

In what might have been seen as a counterintuitive move, we brought Pipeliner into the CRM market when that market was overrun with product. Why did we do this?

How Is CRM Helping Today?

In a considerable departure from previous CRM applications, Pipeliner is designed to factually and practically empower salespeople. If you use CRM, this could be very valuable information for you.

Where Must CRM Be in the Future?

If a business is to make it today, it has to embrace technology. Since the turn of the millenium, many companies that didn’t make that choice disappeared. What does this mean for a CRM solution?

If You Don’t Have CRM Today, You’re Sunk

Finally, let’s take a good look at why CRM is actually vital today–and why, if you don’t have an use it, you’re not going to make it.

About Author

CEO and partner of pipelinersales.com and the uptime ITechnologies, which I founded in 1994 and has since played a significant role in the development of the IT-environment. pipeliner is the most innovative sales CRM management solution on the market. Pipeliner was designed by sales professionals for sales professionals and helps close the gap between the requirements of C-level executives for transparency and the day-to-day operational needs of field and inside sales. I am also the founder and Initiator of the independent economic platform GO-AHEAD!, which orientates itself on the principles of a free marketplace in terms of liberal and social responsibility. Connecting people, the trust of business leadership in terms of values such as freedom, self-responsibility, and entrepreneurial spirit, and strengthening their awareness in order to create a dynamic boost within the economy triggered through spontaneity, all stand for the initial ideas surrounding GO-AHEAD! I studied in Los Angeles and Vienna and received my Masters's Degree in 1994. I am married and have 3 children My Specialties are in: Sales Management, Sales CRM Software, CRM Cloud Solutions, SAAS, Business Strategy, Software Development, "Pipeline Management", Social responsibility, outbound sales, b2b sales, inside sales, sales strategy, lead generation, sales process, entrepreneurship, coaching, mentoring, speaker, opportunity management, lead management, Austrian School of Economics

Author's Publications on Amazon

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Comments (2)

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Christian Okhimamhe commented...

Interesting read. This is definitely worth. The importance of CRM in today’s world can’t be over emphasized.

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Kelechi Onwe commented...

CRM is a must for every company regardless of the size and I advice every company to go for Pipeliner CRM which is the best CRM in the market now and the author “Nikolaus Kimla” happens to be the CEO.

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Pipeliner CRM

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