Creativity is the name of the game in modern media sales. Fragmentation and a leveled playing field have created a greater demand for creativity and original content creation. Today’s sellers need to be empowered and enabled with the skills to develop new, unique, and fresh content ideas that can be distributed across multiple platforms. McCormack ... Read More
Smartphone engagement accounts for nearly half of all digital media time and 3 out of every 4 minutes on mobile! Regardless of your product category, modern brands cannot afford NOT to be in the space! But you’ll need to consistently program your app or mobile site with new, exciting, and relevant CONTENT to keep users ... Read More
Today’s sellers and marketers need to be articulate on a multitude of platforms – digital, mobile, social, search, email, SMS, and data base management. A thorough understanding of how each of these platforms work independently and together is key to helping your customers succeed. Small local businesses have always counted on their media partners to ... Read More
We all know that customers want more than just product and company info. They want confidence in the relationship and to have your attention when needed. YOU need a proactive way to make sure those needs are met so that you can be SUCCESSFUL AT YOUR JOB. A great way to build trust, credibility, and ... Read More
If you want to make an impression with prospects and deliver sales presentations with impact, you’re going to have to do A LOT more than repeat researched numbers! Today, it’s extremely important to make an emotional connection with the PEOPLE in the room. But the good news is that there is a science to this ... Read More
Today’s technology and social media platforms have created tremendous opportunities for sellers to prospect, warm-call, solidify more meetings - AND BUILD LONG-LASTING RELATIONSHIPS - with record success. Are you using the latest technology and tools to your advantage? Play video
The pervasive nature of the web and social media has changed the game for every company’s sales, marketing, and PR efforts. Every person on your staff – INCLUDING YOU – can be searched and researched. Have you ever googled yourself? Do you know what Google says about you? Do you surface on the first page ... Play video
In any meeting with more than 2 people – you’ll find that there will be present both an ally and an antagonist. They come from opposing points of view to their own needs and certainly to your offering. But more – the antagonist really wants to be heard. He or she has a point of ... Read More
Tracey McCormack is the founder and president of McCormack media services, a modern media sales professional skills training company. She has over 25 years experience and demonstrated expertise across all facets of the industry including sales strategy, modern sales selling techniques, and omnichannel marketing. She’s worked with the Discovery Channel, NASCAR, NBC, and many other ... Play video
There has been so much published about “closing the sale.” Specifically, about WHEN to close the sale. I don’t even use that term anymore because its name alone gives the wrong impression about how it’s done! “Close” gives the impression that it’s conducted at the end of the sales process. When really, closing the sale ... Read More
Secrets of Persuasive Behavior Part 1 Persuasion is a word that is very often misunderstood. People associate persuasion with high pressure sales or manipulation. When I talk about persuasion here – I’m talking about assisting your clients in doing what’s in their own best interest. The ability to persuade your clients is critical in any ... Read More
Data doesn’t sell. Stories do. I’ve seen way too many failed attempts by sellers as they try to persuade customers – by using data as their tool. It just doesn’t work. A winning delivery is about crafting a memorable and emotional story. Here are some elements that your story should include that will grab their ... Read More
The first CRM solution designed to actually empower salespeople.
Sales POP! Weekly Digest
Sign-up to get a weekly summary of the top posts, publications & videos from the previous week delivered straight to your inbox.