Sales POP - Purveyors of Propserity

Roy Osing

Roy Osing is a former President and CMO with over 33 years of leadership experience covering business strategy, marketing, sales, customer service and more. He is a blogger, content marketer, educator, coach, adviser and the author of the Be Different or Be Dead blog site.

Author's Publications on Amazon

Author's Posts

#SalesChats: 8th March 2018 9am with Roy Osing

#SalesChats: 8th March 2018 9am with Roy Osing

Sales Management / Dec 7, 2017 / Roy Osing

How Sales Can Become More of a Strategic Weapon It takes a lot more than a hatful of tricks to sell today–it takes a clever, thought-through strategic approach. What does that really mean? Join blogger, content marketer, educator, coach, adviser and author Roy Osing as he clues us in from his 33-year-plus leadership experience. Hosted ... Play video

How to really disappoint a customer but delight them

How to really disappoint a customer but delight them

For Sales Pros / Dec 4, 2017 / Roy Osing

“Thanks so much for screwing me around. I enjoyed the customer experience and will support you forever”. Ever had a customer say this after they have been royally abused by your organization and are screaming in your face? You missed the promised delivery time. The product you sold them doesn’t work the way it should. ... Read More

How can an imperfect sales leader be your best asset?

How can an imperfect sales leader be your best asset?

True Sales Tales / Nov 26, 2017 / Roy Osing

Sales success in any organization depends on finding the “imperfect leader” who displays the attributes necessary to sustain winning sales performance over the long term. Imperfect, because they DON’T have balanced skills and competencies; they don’t possess a complete arsenal of leadership qualities. Rather they possess the critical few strengths necessary to consistently win the ... Read More

5 deadly mistakes that will really kill sales quotas

5 deadly mistakes that will really kill sales quotas

Leadership / Nov 20, 2017 / Roy Osing

Setting sales quotas is not pure science; rather it is a healthy blend of both employing standard analytical tools and imposing the broader needs of the company. These are 5 deadly traps organizations fall into when setting sales quotas. 1. Applying a bottoms up approach; setting individual rep quotas and summing them to determine the ... Read More

How to make an amazing marketing and sales team

How to make an amazing marketing and sales team

Sales & Marketing Alignment / Nov 6, 2017 / Roy Osing

In every organization there is a degree of conflict between marketing and sales. Marketing complains that sales don’t move product effectively; sales claims they don’t get the support from marketing they need to do the job. Marketing says that certain sales activity is off strategy; sales responds by criticizing that marketing doesn’t provide clear enough ... Read More

7 Insanely Easy Ways to Actually Improve Sales Results

7 Insanely Easy Ways to Actually Improve Sales Results

For Sales Pros / Oct 16, 2017 / Roy Osing

Enhancing long term sales performance doesn’t happen by exclusively focusing on better selling techniques. And it doesn’t happen by simply reorganizing the sales organization to reallocate and better focus sales resources. The sales improvement journey begins with clearly defining the strategic role of sales and ends with designing and compensating for the specific behaviours salespeople ... Read More

What happens when salespeople under-promise?

What happens when salespeople under-promise?

Sales Management / Oct 2, 2017 / Roy Osing

The sales under-promise and over-deliver tactic is dishonest. And yet you constantly hear it as a sales tactic. People generally describe it as a means to manage client expectations, but it’s really a fear that the organization won’t be able to deliver precisely what the client wants, so the salesperson is forced to downplay the ... Read More

3 Ways to Build Sales Relationships That Last Forever

3 Ways to Build Sales Relationships That Last Forever

For Sales Pros / Sep 18, 2017 / Roy Osing

Effective sales depends on building deep relationships with your customers. Intimate relationships. Trusting relationships. Long term relationships. Mutual benefit relationships. Cherished relationships. Memorable relationships. “Gaspworthy” relationships. The end game is to establish such a strong bond with a customer they will never EVER think of doing business with someone else. Customer intimacy results in barriers ... Read More

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