Having recently become single, I of course get excited when someone asks me out to dinner, especially using the magic words, “I’m treating!” “Now, this is promising. Looks like someone really likes me!” Alas, however, my enthusiasm becomes dampened with these additional words: “I’m treating because I want to pick your brain.” Don’t get me ... Read More
People don’t respond as well to data as they do to stories, it’s been shown. Take powerful data, put it into a story that creates an emotional response, and you’ll find that it has much more impact. That’s why companies prefer to have their products actually be part of the storyline in successful TV shows–going ... Read More
Would you like to have more customers, web visitors opting in, and more “Buy Now” button clicks? If so, do like Hollywood–use stories to sell products and services. You don’t have to think long about it for it to make sense. You’ve probably sat through more than one meeting featuring a chart-and-graph PowerPoint presentation…during which ... Read More
You might discover that instead of on LinkedIn, the business opportunity you are seeking might be right next door. My friend Sarah that told me she obtained a job as marketing head for a new startup company. Not only will she be paid a salary, she’ll also be receiving a percentage of the startup’s revenue. ... Read More
Judy Carter joined us for our Power Breakfast in Santa Monica on May 4th 2017 to talk about the “Message of You!” – watch the video to see Judy in action. Judy’s message of using humor as a transformational tool led to her being featured in the Wall Street Journal, New York Times, The Oprah ... Play video
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