Are sales and marketing equipped to evolve and change? Let's take a look at this through the lens of psychology.
With the advance of Social Media to new dizzying heights, today’s sales world brings many new challenges to sales people. Salespeople must understand social media, and more importantly, how to prospect within it. That means a salesperson must become an expert on who the buyer is exactly for the product or service they are selling ... Read More
There is a long-term situation in sales of salespeople having a rather one-sided viewpoint: they think only like salespeople. It’s all about the pitch—selling points that they’ve seen work before, and using those to convince that buyer to purchase. Salespeople have been operating this way since the beginning of time. The better salespeople perfected their ... Read More
Your personal brand is the new sales call. Build it carefully. The Importance of Your Personal Brand This entertaining checklist accompanies our blog post about the importance of building a personal brand in today’s business environment. Why is personal branding important? The traditional sales call was designed to reach, qualify, and then pitch your prospect ... Start a slideshow
The pervasive nature of the web and social media has changed the game for every company’s sales, marketing, and PR efforts. Every person on your staff – INCLUDING YOU – can be searched and researched. Have you ever googled yourself? Do you know what Google says about you? Do you surface on the first page ... Read More
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