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Blog / Mar 27, 2017 / Philip Piletic
Marketing to a Generation Which Hates Ads

Marketing to a Generation Which Hates Ads

According to Dr. Dimitrios Tsivridos, a consumer psychologist at University College in London, millennials are “perhaps the most skeptical group of consumers”. In fact, research shows that only 1% of them are influenced by ads to make a purchase. They value authenticity over conformity, exclusivity over mass production, and sub-culture over corporate culture. The underlying ... Read More

EVENTS / Upcoming events
Fundamentals of Digital Media Buying & Selling Course

Fundamentals of Digital Media Buying & Selling Course – 2. part

Ocean Park Public Library / Mar 27, 2017 / 6:14 pm

This course is designed for traditional media buyers, planners and sellers and will impart the basics of digital media buying and selling, including search, display, video, mobile, social, native and content marketing. We’ll show you what you need to know to navigate an RFP: ad units and digital terminology, the fundamentals of digital strategy, pricing and optimization, regulatory guidelines, ad compliance and how to understand specs.

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Pipeliner CRM Webinar

Webinar: Prospecting Strategies for Sales

Mar 27, 2017 / 6:14 pm

How important is sales prospecting? Well, without it you’re not going to have any sales in the pipeline. In today’s digital world, a lot of prospecting is conducted through social media and inbound methods. Many of the old rules are still in force, though, even if applied in new ways. Join our panel of experts

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