Sales POP - Purveyors of Propserity
Blog / Nov 21, 2017 / Lisa Magnuson
You Have a Target Account List, Now What?

You Have a Target Account List, Now What?

To be clear, your target account list is: Your highest potential target accounts Your ‘Big opportunities or big hits’ list Your elephant or whale list We call these TOP Line Account™ opportunities. (TOP Line Accounts are defined as your biggest and best opportunities and are generally worth at least 5x your average prospect size.) Many ... Read More

Snapshots Slideshows / Nov 15, 2017 / Pipeliner
What is Key Account Management?

What is Key Account Management?

What is Key Account Management? Key account management (KAM) defines full relationship between your business and the customers you are selling to. It describes the individual approach of sales people to their customers in order to create long everlasting business relationship. Key account management (KAM) means far more than just selling products to big customers.  It revolves around handling ... Read More

TV Experts / Nov 21, 2017 / Joel Capperella

How Can Marketing Truly Engage with Sales?

Continuing our series on Sales and Marketing Alignment, in this insightful interview we sit down with marketing expert Joel Capparella regarding the vital requirement for marketing support for sales. It can often begin with marketing gaining an understanding how to engage well with sales, and in fact for them to really understand what sales is ... Play video

How Can Marketing Truly Engage with Sales?
EVENTS / Upcoming events

Panel Discussion: Marketing & Sales Alignment

Nov 21, 2017 / 11:01 am

Since the beginning of modern business, Marketing and Sales have existed pretty much in separate silos. Yet they both have the same goal, although through different channels: to increase revenue and make the enterprise a great success. Today these 2 vital departments are still often at odds, much of the time in regard to leads: […]

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Has Sales Lost Its Way and What Does it Take to Succeed Today?

Panel Discussion: Has Sales Lost Its Way and What Does it Take to Succeed Today? (Note: event time zone/date is Australia ET)

Nov 21, 2017 / 11:01 am

SPECIAL EVENT: Australian-based Experts Weigh-in On This Important Topic!  So much has changed in sales, it can be hard to keep up. The salesperson used to be the sole source of product information for a prospect, but now a prospect knows all about the product--and has made at least a partial buying decision--before contacting a […]

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