Using the data from your CRM, product usage and engagement metrics, define what your ideal user looks like, and what sort of company that user works at.
For 12 years, I taught the subject of “Personal Selling” as an adjunct professor at Loyola University Maryland. A textbook was required in class by the academic-industrial complex, and once in awhile I actually used it–often to highlight the crazy ideas that PhD.s who write textbooks often have about the business world. In one textbook ... Read More
There is a long-term situation in sales of salespeople having a rather one-sided viewpoint: they think only like salespeople. It’s all about the pitch—selling points that they’ve seen work before, and using those to convince that buyer to purchase. Salespeople have been operating this way since the beginning of time. The better salespeople perfected their ... Read More
Selling is most likely the most dynamic activity in any company. Its many moving parts often make it reactionary, frenetic and chaotic. But in this infographic, based on the ebook of the same name, John Golden makes a powerful case that that it doesn’t have to be that way. John points out that in pretty ... Read More
Because of the volume of data available online, buyers today are more educated than ever. By the time a buyer connects with a sales rep, at least some of that crucial buying decision has already been made. The buying process is evolving…and Bluewave co-founder and president Christopher George is here to show us exactly how! ... Play video
Catch-up on what’s been happening in the second week of April on Sales POP! with a brief audio overview by John Golden. Read More
It’s one thing to move an opportunity to a close, a nice win. But to build a truly sustainable business (and isn’t that what it’s all about these days?), you need to turn your customers into advocates. That requires 2 basic elements: a product or service that solves major issues for the customer a salesFind out more
All too often Sales and Marketing live in entirely different universes. They point fingers at each other and even blame each other for the other’s lack of success. In today’s highly competitive commercial landscape, though, especially on lightning-fast digital platforms, Sales and Marketing really need to work together as a team--for after all they areFind out more
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