It is of great benefit for anyone engaged in any level of sales to learn the fundamentals of trade. It is also of great benefit to understand how trade has evolved--for every evolution in trade has had a profound impact on sales.
People tend to hold the notion that salespeople are “born.” That’s a myth. Here’s the reality: There’s no such thing as a “born salesperson.” People are born one of two things: a baby boy or a baby girl. Salespeople are made. They are made through trial and error, commitment and an unwavering dedication to learning ... Read More
Selling is a very dynamic process, probably the most dynamic in any organization. It has so many moving parts, so many variables that it often becomes frenetic, chaotic, and reactionary. In this ebook, John Golden argues that it doesn’t have to be that way. Read More
Are you tired of talking to people without any decision-making power? Wouldn’t you rather walk straight into the corner office and speak with the person who’s actually in charge? Of course you would. So why is your sales outreach still cold? It’s tiresome reading about how to get past the gatekeeper with duplicitous tactics — ... Start a slideshow
In addition to coauthoring the bestselling Go-Giver books with John David Mann, Bob Burg has authored a number of popular books, including the critically acclaimed, Endless Referrals: Network Your Everyday Contacts Into Sales and Adversaries into Allies. His total book sales are well over a million copies. He was named by the American Management Association ... Play video
Salespeople by the very nature of their job continually observe human behavior looking for clues that will help them figure out what motivates or is important to a prospect and it is no different when they observe their sales manager. Read More
This course is designed for traditional media buyers, planners and sellers and will impart the basics of digital media buying and selling, including search, display, video, mobile, social, native and content marketing. We’ll show you what you need to know to navigate an RFP: ad units and digital terminology, the fundamentals of digital strategy, pricing and optimization, regulatory guidelines, ad compliance and how to understand specs.Find out more
How important is sales prospecting? Well, without it you’re not going to have any sales in the pipeline. In today’s digital world, a lot of prospecting is conducted through social media and inbound methods. Many of the old rules are still in force, though, even if applied in new ways. Join our panel of expertsFind out more
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